Dr. Gerald R. Uhlich

Dr. Gerald R. Uhlich is Partner at FIRST SIGHT S.a.r.l. and Founding Partner of INSTAF - Institute for Strategic Affairs.

As Strategy Advisor he is experienced in diverse industries, markets and disciplines with high expertise in strategy development, strategic marketing communication, finance, and negotiations.

Dr. Gerald R. Uhlich has occupied a variety of different international positions as CFO and CEO. He obtained his Masters degree in Economics from the University of Bielefeld (Germany) specializing in Macroeconomic Theory, Financing, Computer Sciences and Marketing. Later he became Assistant to Professor Reinhard Selten (University of Bonn), who won the Nobel Prize in Economics in 1994. During that time he obtained his doctoral degree (Dr. rer. pol.) in Economics, specializing in Game Theory (Experimental Economics, Behavioral Economics) and Bargaining Theory.

Publications

Knut: How One Little Polar Bear Captivated the World, Juliana, Isabella and Craig Hatkoff, Dr. Gerald R. Uhlich, Scholastic Press, New York, 2007. In Germany: Knut, der kleine Eisbärenjunge, Ravensburger Buchverlag Otto Maier, Ravensburg 2007.
Duopoly Strategies Programmed by Experienced Players, R. Selten und M. Mitzkewitz, G. Uhlich, Econometrica, Vol. 65, No. 3 (May, 1997), 517-555.
The Negotiation Agreement Area, "An Experimental Analysis of Two-Person Characteristic Function Games", B. Kuon and G. R. Uhlich, Group Decision and Negotiation, 2:323-345 (1993), Kluwer Academic Publishers.
Descriptive Theories of Bargaining, "An Experimental Analysis of Two- and Three-Person Characteristic Function Bargaining", Gerald R. Uhlich, Lecture Notes in Economics and Mathematical Systems, Springer-Verlag, Berlin-Heidelberg-New York-Tokyo, 1990.
Order of Strength and Exhaustivity as Additional Hypotheses in Theories for Three-Person Characteristic Function Games, Reinhard Selten and Gerald R. Uhlich in: Tietz, R., W. Albers, R. Selten (Eds.), Bounded Rational Behavior in Experimental Games and Markets, Lecture Notes in Economics and Mathematical Systems, Springer-Verlag, Berlin-Heidelberg-New York-Tokyo, 1988.
An Area Theory for Experimental Two-Person Characteristic Function Games, Gerald R. Uhlich, SFB 303, Universität Bonn, Discussion Paper B-105, 1988. [1.967 KB]

Awards for Campaigns in Marketing Communications

Journalistenpreis für wegweisende Printwerbung „Ich bin auch Knut“ 2008
Bronzenagel des Art Director Club Deutschland „Ich bin auch Knut“ 2008
Auszeichnung für herausragende Kommunikationsleistungen bei der Verleihung des „Goldenen Apfels“ des Deutschen Journalistenverbandes 2007
Bronzenagel des Art Director Club Deutschland „Komm doch morgen wieder“ 2007
Gold Medaille und Bronze Medaille beim New York Festival of Advertising „Komm doch morgen wieder“ 2007
Zwei Silber Statuen des London International Advertising Award 2007
Bronze Statue beim Clio 2007
Auszeichnung des Art Director Club Deutschland 2007
Bronze Nagel des Art Director Club Deutschland „Rockplakate“ 2005
Auszeichnung beim London International Advertising Awards 2005