Dr. Gerald R. Uhlich
He obtained his Masters degree in Economics from the University of Bielefeld (Germany) specializing in Macroeconomic Theory, Computer Sciences and Marketing. Later he became Assistant to Professor Reinhard Selten (University of Bonn), who won the Nobel Prize in Economics in 1994. During that time he obtained his doctoral degree (Dr. rer. pol.) in Economics, specializing in Game Theory (Experimental Economics) and Bargaining Theory.
Since qualifying he has occupied a variety of different positions such as: Head of Finance and then CFO in a Textile Company (Weaving, Dyeing and Finishing of Fabrics), CFO of a worldwide leading manufacturer of Blind Riveting Systems, President & CEO of a solution provider in the Technical Textile Business (Transportation, Home Textiles, Advanced Clothing, Industrial Textiles and Medical & Life Care Textiles), being also President of a subsidiary in the US and Managing Director of a subsidiary in the UK, Strategy Consultant for textile companies in Germany, Spain and Turkey, CEO of Berlin Zoo, where he was also responsible for the Marketing and Brand Management of Polar Bear KNUT, CEO of Sozialverband Deutschland a NGO supporting disadvantaged and disabled people.
As a Goodwill President of the Marie-Luise-Below Foundation (Protection of Animals conservation of nature), he is aware about the importance of global warming. This led him develope the Initiative Respect Habitats - Preserve Nature.
Awards for Campaigns in Marketing Communications
- Journalistenpreis für wegweisende Printwerbung „Ich bin auch Knut“ 2008
- Bronzenagel des Art Director Club Deutschland „Ich bin auch Knut“ 2008
- Auszeichnung für herausragende Kommunikationsleistungen bei der Verleihung des „Goldenen Apfels“ des Deutschen Journalistenverbandes 2007
- Bronzenagel des Art Director Club Deutschland „Komm doch morgen wieder“ 2007
- Gold Medaille und Bronze Medaille beim New York Festival of Advertising „Komm doch morgen wieder“ 2007
- Zwei Silber Statuen des London International Advertising Award 2007
- Bronze Statue beim Clio 2007
- Auszeichnung des Art Director Club Deutschland 2007
- Bronze Nagel des Art Director Club Deutschland „Rockplakate“ 2005
- Auszeichnung beim London International Advertising Awards 2005
Publications
- Knut: How One Little Polar Bear Captivated the World, Juliana, Isabella and Craig Hatkoff, Dr. Gerald R. Uhlich, Scholastic Press, New York, 2007. In Germany: Knut, der kleine Eisbärenjunge, Ravensburger Buchverlag Otto Maier, Ravensburg 2007.
- » Duopoly Strategies Programmed by Experienced Players, R. Selten und M. Mitzkewitz, G. Uhlich, Econometrica, Vol. 65, No. 3 (May, 1997), 517-555.
- The Negotiation Agreement Area, "An Experimental Analysis of Two-Person Characteristic Function Games", B. Kuon and G. R. Uhlich, Group Decision and Negotiation, 2:323-345 (1993), Kluwer Academic Publishers.
- Descriptive Theories of Bargaining, "An Experimental Analysis of Two- and Three-Person Characteristic Function Bargaining", Gerald R. Uhlich, Lecture Notes in Economics and Mathematical Systems, Springer-Verlag, Berlin-Heidelberg-New York-Tokyo, 1990.
- Order of Strength and Exhaustivity as Additional Hypotheses in Theories for Three-Person Characteristic Function Games, Reinhard Selten and Gerald R. Uhlich in: Tietz, R., W. Albers, R. Selten (Eds.), Bounded Rational Behavior in Experimental Games and Markets, Lecture Notes in Economics and Mathematical Systems, Springer-Verlag, Berlin-Heidelberg-New York-Tokyo, 1988.
- » An Area Theory for Experimental Two-Person Characteristic Function Games, Gerald R. Uhlich, SFB 303, Universität Bonn, Discussion Paper B-105, 1988. [1.967 KB]
